The Blues have unveiled a new logo.
It’s an all-new look that pays homage to the “Blue Lives Matter” movement and also takes cues from the way the team is portrayed on the big screen.
The new logo is similar to the one the Blues wore on Saturday against the Ottawa Senators.
It features a silhouette of the logo in a circle, with a circle around the logo itself.
It looks like a circle with a black stripe at the center.
The stripe is also slightly lower on the outside.
“We’ve had a lot of success with our new logo, and we really wanted to celebrate that with fans,” Blues president and CEO David Poile said in a statement.
“We’re excited to be working with our fans again, and have an all new logo to introduce them to.”
The new look is reminiscent of the way teams were portrayed on TV during the NHL lockout in the late ’90s.
The Blues had the blue and white “blue lives matter” logo on their jerseys, which were featured in several ads during the lockout.
The logo also was used as a part of the franchise’s logo during the 2010-11 season.
The Blues are hoping fans will embrace the new look, too.
“It’s an opportunity to re-create the blue-and-white logo from the old logo and get people thinking about how they can relate to our city, the city of St. Louis and the people of St Louis,” Poile added.
The team will unveil a new home-androad jersey design this week.